The Netflix share price looks set to fall sharply when US markets reopen later today, after the company fell short on new subscribers in Q1.
Despite the disappointment of a slowdown in user growth, revenue came in much better than expected, at $7.16bn, while profit came in at $3.75 a share, well above expectations of $2.98.
Netflix share price set to slide as new user figures disappoint
Expectations for user growth were always likely to be a hostage to fortune given that they were set at a rather lofty 6 million, and with lockdowns set to be eased and the summer months usually a time when people want to go outdoors, there was always this risk that we might see a miss on these numbers.
This is precisely what happened with 3.98 million new users added in Q1, however the real kicker came with the estimates for Q2, which came in at 1 million, well below estimates of 4.4 million, and sharply down from last year’s 10 million, which were pumped up by the first Covid-19 lockdown.
This appears to have spooked investors, who perhaps had their expectations set rather high; however when you look at the number of users added last year, Netflix was always due to see a slowdown in new subscribers.
The revenue numbers would appear to suggest that this quarter's price rises haven’t put too many people off from paying what is a premium price, with Netflix now having 207.6m total subscribers.
Revenue estimates remain healthy
Estimates for Q2 revenues are still expected to be healthy at $7.3bn, and while the next two quarters are likely to see slightly slower subscriber growth, the second half is likely to see these numbers pick up as new series of Stranger Things, Lost in Space and The Witcher get rolled out.
As far as operating margins are concerned, these rose to 20%, while the company said it still expects to come in cashflow positive for the full year, and said it would start buying back stock to the tune of $5bn.
While today’s market reaction to last night's user subscriber miss is likely to be negative one, which is likely to see Netflix's share price come under pressure, it doesn’t change the fact that Netflix remains number one in the streaming space. So while this could be considered a setback, it's unlikely that this slowdown in subscriber growth will translate into a move away to its peers.
The likes of Amazon Prime, Disney and Apple are likely to experience the exact same sort ofne subscriber slowdown as restrictions get eased further. We'll find out what happens to the Netflix share price when US markets open at 2.30pm (UK time).
CMC Markets erbjuder sin tjänst som ”execution only”. Detta material (antingen uttryckt eller inte) är endast för allmän information och tar inte hänsyn till dina personliga omständigheter eller mål. Ingenting i detta material är (eller bör anses vara) finansiella, investeringar eller andra råd som beroende bör läggas på. Inget yttrande i materialet utgör en rekommendation från CMC Markets eller författaren om en viss investering, säkerhet, transaktion eller investeringsstrategi. Detta innehåll har inte skapats i enlighet med de regler som finns för oberoende investeringsrådgivning. Även om vi inte uttryckligen hindras från att handla innan vi har tillhandhållit detta innehåll försöker vi inte dra nytta av det innan det sprids.
