Fundamental analysis can be used to evaluate a number of trading instruments, such as shares, indices, currencies and commodities. Some traders will want to weigh up economic factors such as a country’s GDP, unemployment levels, company profitability and the health of a sector before taking a decision to buy or sell. This is all fundamental data.
In shares trading for instance, fundamental analysis can be used to evaluate factors such as the company's performance, news reports, conditions in the sector and more. Let's take for example a trader who uses fundamental analysis as part of his trading strategy. He is trying to determine where shares for Airline XYZ could be headed in the coming days, weeks or months. To do this, he would have to take into account factors such as the cost of oil, tourism numbers and even political unrest that could potentially impact travel within the sectors in which the airline operates. This is because rising oil costs would make flying more expensive for airlines, while political instability would discourage tourism, ultimately impacting profitability and the company's share price.



