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Shares vs property: 5 stocks that beat the housing market

CMC Invest
8 minute read
|28 Apr 2025
Sydney Housing Real Estate Panorama
Table of contents
  • 1.
    How do shares stack up against property?
  • 2.
    Top property markets revealed: City-by-city performance
  • 3.
    Top stocks powering ahead of property
  • 4.
    Key strategies for successful share investing

Property has traditionally been seen as the cornerstone of investment strategy for Australians who want long-term financial security. For generations, buying bricks and mortar was considered the most reliable pathway to wealth. But as financial markets have shifted, data-driven analysis has proven shares to be an equally compelling – if not superior – investment vehicle. 

In fact, recent trends show that investing in shares can, in many cases, surpass the returns generated by property alone. It’s food for thought and something that could give investors greater liquidity and diversification. 

How do shares stack up against property?

The digital age has turned share investing on its head – and made it more popular than ever. Online trading platforms, like CMC Invest, allow investors to buy and sell shares effortlessly. Being simple to use and accessible are just some of the reasons why many Australians are now diversifying their investment strategies beyond property. 

Over the last decade, the ASX 100 has delivered an impressive average total annual return of approximately 6.5%, according to S&P Global. In contrast, Australian residential property has appreciated at an average annual rate of roughly 5.4% after factoring in costs like taxes, interest payments and maintenance expenses, according to CoreLogic data. Furthermore, international markets have also provided investors with lucrative opportunities, with the US share market’s S&P 500 delivering an even higher average annual return of around 12.48% during the past decade.

It's important to note the vast scale of investment in Australia. The residential real estate market is valued at over $11 trillion, dwarfing the approximately $3 trillion invested in Australian-listed stocks. Despite this disparity, shares offer several distinct advantages over property: 

  1. Lower entry costs: Unlike property investment, which requires a substantial deposit, shares can be bought incrementally and with much smaller amounts of capital. 

  2. Higher liquidity: Shares can be sold or bought very quickly, giving investors the ability to swiftly respond to market changes. 

  3. Flexibility: Share investors can adjust their portfolios as needed, allowing for partial sales or acquisitions, unlike property investments, which typically require full transactions. 

  4. No large upfront deposits: Shares don’t come with extensive upfront payments like stamp duty and conveyancing fees, so the barrier to entry is much lower than with property. 

  5. Lower ongoing costs: While property investments often involve significant ongoing costs such as mortgage payments (principal + interest), shares typically don’t, unless you’re holding an ETF or managed fund, which usually come with relatively small management fees.

Top property markets revealed: City-by-city performance

Sydney 

Sydney's property market has traditionally been strong, with values increasing by 162.5% since 2005. However, the annualised return, after costs, equates to a more modest 5.21%. Rental yields in Sydney average around 2.5%, considerably lower than dividends paid out by many Australian shares. The verdict? Shares can deliver superior ongoing income potential. 

Also, the cost of maintaining property in Sydney, including regular maintenance and property management fees, only reduces net returns further, which could make shares even more attractive for investors interested in long-term wealth growth. 

Melbourne 

Melbourne has also experienced massive property price increases, with property values increasing by 8.1% annually for the past 25 years. Nevertheless, high entry costs, ongoing maintenance fees, and comparatively modest rental yields have resulted in lower net returns than what you might get from a diversified share portfolio, especially when dividends are considered. 

Recent market cooling and fluctuations in rental demand have only added to the challenges of generating consistent, high returns from Melbourne’s property, with rental yields in the city only sitting at around 2.37%. The difference in returns is stark when compared to the more predictable dividend streams typically offered by blue-chip shares. 

Brisbane 

Brisbane’s dwelling values have grown by 340% over the past 30 years, but this only translates to 5.1% per annum and doesn’t account for the costs of maintaining an investment property. With average yields modestly higher than Sydney and Melbourne but still below dividend income, shares have consistently delivered superior net returns, particularly when factoring in liquidity and cheaper management costs. 

There’s also the reality of Brisbane’s slower population growth compared to other major cities, which has resulted in lower capital growth potential for property investors. 

Perth 

Perth has experienced fluctuations in property values due to economic volatility, notably linked to mining-sector cycles. Yes, property values have grown by 303% in the past three decades, but this equates to the lowest long-term growth rate across the capital cities (4.8% per annum). Despite recent market recoveries, average long-term returns have generally been lower than share investments, which can provide greater stability through diversification across multiple sectors. 

The cyclical nature of Perth’s property market also poses risks for long-term investors, whereas diversified share portfolios have historically delivered steadier returns. 

Adelaide, Hobart and regional areas 

Regional markets and smaller capital cities like Adelaide (average annual compounding growth rate of 5.2%) and Hobart (housing values up 399% in the past 30 years) have shown strong growth, especially in recent years – largely thanks to lifestyle shifts post-pandemic and more affordability. But even in these markets, the liquidity, dividend potential and lower associated costs of holding shares often translates into higher overall returns, especially over extended periods. 

Limited job growth and lower population surges in these regions could also dampen long-term property appreciation, which only serves to reinforce the comparative advantages of investing in shares. 

Top stocks powering ahead of property

Previously, we compared US and Australian equity indices with house prices and analysed city-level variations. But if you’re investing in individual stocks, there’s the potential to generate excess returns above the index. Here are some well-known Australian and US companies that have delivered strong returns over the past five years: 

  1. Macquarie Group (ASX:MQG)
Up 106.41% over 5 years, or 15.72% per year 

  1. Xero Ltd (ASX:XRO)
Up 121.66% over 5 years, or 17.13% per year 

  1. Microsoft (NASDAQ:MSFT)
Up 178.07% over 5 years, or 22.24% per year 

  1. JB Hi-Fi (ASX:JBH)
Up 213.84% over 5 years, or 25.89% per year 

  1. Tesla (NASDAQ:TSLA)
Up 735.25% over 5 years, or 52.52% per year 

Source: Google Finance, for the five-year period to April 4, 2025. 

These examples clearly highlight the upside potential of individual companies. But let’s be honest. This list reflects a specific period of strong performance and does not represent typical outcomes. Not every stock performs like this. Many underperform the index, and some lose value altogether. 

Whether you are investing in individual stocks, ETFs, or property, there is no guarantee your investment will increase in value over any given timeframe. And one more thing. Past performance is not a reliable indicator of future results. 

Key strategies for successful share investing

There’s no exact formula for share investing, but a strategic and forward-looking approach gives you the best shot at growing returns while managing risk. Here are some strategies to consider adopting: 

  • Diversify your portfolio: Investing across multiple sectors and geographic regions can help spread out your risk by protecting your portfolio against downturns in any single industry. 

  • Monitor your portfolio: Investing over the years requires plenty of patience, but regularly reviewing your holdings will help ensure your portfolio is still in alignment with your financial goals. 

  • Look into dollar-cost averaging: Regularly investing fixed amounts reduces the impact of market volatility. How? By averaging out purchase prices over time and smoothing your returns. 

  • Try reinvesting dividends: Reinvesting your dividends instead of banking them can boost your long-term returns by taking advantage of compounding growth. Having a dividend-reinvestment strategy in place can help investors stay disciplined and consistently build their portfolios – even during periods of market volatility. 

While property investment is still a solid choice for many Australians, it isn’t the only pathway to wealth creation. Shares have their own advantages, including lower barriers to entry, superior liquidity, and, in many cases, higher long-term returns. 

Ready to start share investing with confidence and build a portfolio that will serve you for years to come? Start exploring CMC Invests' trading tools and resources. Take advantage of our suite of professional insights and user-friendly platform that will help you reach your financial goals through data-driven investment decisions. 

Disclaimer: This article provides general information only. It has been prepared without taking account of your objectives, financial situation or needs. It is not to be construed as a solicitation or an offer to buy or sell any financial instruments, or as a recommendation and/or investment advice. It does not intend to support an investment decision and it should not be relied upon by you in evaluating the merits of investing in any financial instruments. You should consider your objectives, financial situation and needs before acting on the information in this article. CMC Markets believes that the information in this article is correct, and any opinions and conclusions are reasonably held or made on information available at the time of its compilation, but no representation or warranty is made as to the accuracy, reliability or completeness of any statements made in this article. CMC Markets is under no obligation to, and does not, update or keep current the information contained in this article. Neither CMC Markets nor any of its affiliates or subsidiaries accepts liability for loss or damage arising out of the use of all or any part of this article. Any opinions or conclusions set forth in this article are subject to change without notice and may differ or be contrary to the opinions or conclusions expressed by any other members of CMC Markets.

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