Microsoft Corp
Microsoft Corporation is a multinational technology company whose popular IT and software products, such as Windows and Excel, have become household names. It is considered one of the big five tech giants in the US, alongside Apple, Amazon, Google, and Facebook-owner Meta. Founded by childhood friends Bill Gates and Paul Allen in Albuquerque, New Mexico in April 1975, the company began life selling BASIC interpreters for the Altair 8800 microcomputer designed by MITS. In 1980, IBM asked the company to produce the operating system for the first IBM personal computer. This was the birth of its first major product, the MS-DOS operating system – a system that was licensed by most PC brands at the time and generated vast revenues for the young company. In 1979, it moved from Albuquerque to Bellevue, Washington, 1,400 miles away. Then, in 1986, the company relocated its headquarters from Bellevue to nearby Redmond, Washington, where it continues to operate today.
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- Cloud demand and monetization
- Productivity software monetization
- Infrastructure efficiency and margins
- Third-party capacity constraints
- Capital expenditure and financing risk
- Consumer demand softness
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The Week Ahead: ISM PMI reports, US jobs report, Apple earnings
Welcome to Michael Kramer's pick of the key market events to look out for in the week beginning Monday 2 November.

DAX battles to hold 26,000 as investors dump technology stocks
Technology earnings disappoint as the DAX tries to hold 26,000. Persistent inflation and rising import costs threaten hopes for a German economic recovery.

DAX maintains upward momentum as focus shifts from Fed to ECB
The DAX looks set to extend its gains after a softer Fed tone. Mixed technology earnings, the ECB decision and a busy US economic calendar could test sentiment.

EUR/USD's next move hinges on central bank policy
EUR/USD faces a key support test as markets await the Fed and ECB. Guidance on future rate rises could determine whether the pair extends its decline or rebounds towards $1.12.