About JK OutdoorLiving
The outdoor recreation market is colossal, one of the US’s largest economic sectors with $887bn in annual spending. This is nearly twice the size of the pharmaceuticals industry, and nearly equal the size of the financial services and insurance industry. In a world where outdoor leisure is only likely to grow, the segments expected to benefit from this shift in consumer behaviour include: leisure/recreation equipment, healthy living, wildlife viewing, GPS devices, sportswear & apparel, and many more besides.
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