GameStop was founded in 1984 in Dallas, Texas under the original name Babbage's by two former Harvard business classmates, James McCurry and Gary M. Kusin. The company began by selling Atari and Nintendo video games. In 1996, Leonard Riggio dissolved Babbage’s and created Babbage’s Etc, appointing Richard Fontaine as chief executive and Daniel DeMatteo as chief operating officer and company president. Three years later, in 1999, the company launched its brand in shopping malls across 30 locations, and launched its website, GameStop.com. It is the world’s largest video game retailer, and also specialises in gaming merchandise, consoles, and consumer electronics. As of January 2021, it operates 4,816 store locations throughout, the United States, Canada, Australia, New Zealand, and Europe under the Gamestop brand as well as EB Games, EB Games Australia, Micromania-Zing, ThinkGeek and Zing Pop Culture brand names.