CMC Markets announces multi-year main club partnership with Everton FC
CMC Markets announces multi-year Main Club Partnership with Everton FC, including front-of-shirt sponsorship rights across the Club’s senior Men’s, Women’s and Under-21s kits
Agreement aligns CMC with one of English football's most historic clubs at a pivotal moment in its long-term development
Partnership supports CMC's continued evolution as a global financial services business and will be brought to life through its "For the Passion" platform
London, 1 July 2026 – CMC Markets (“CMC”), a FTSE 250 company and global multi-asset financial services firm, today announced a multi-year Main Club Partnership with Everton Football Club, marking a major investment in one of the Premier League’s most historic clubs.
The partnership represents a significant milestone in CMC’s continued evolution beyond its trading heritage to a global financial services firm, serving long-term investors, active traders and institutional clients across investing, trading and wealth solutions. It reflects CMC's strategy to broaden awareness of its wider financial services offering through one of the world's most followed sports.
As Main Club Partner, CMC will become the front-of-shirt sponsor across Everton's senior Men's, Women's and Under-21 teams, featuring on all home, away and third kits. CMC branding will also feature across Hill Dickinson Stadium, Goodison Park and Finch Farm, alongside club matchday and digital channels, and supporter-facing experiences throughout the duration of the partnership.
CMC will work with Everton to support community-focused financial literacy programmes, collaborating with Everton in the Community and The People's Learning Trust to provide education, resources and practical learning opportunities across the Liverpool City Region.
The decision to partner with Everton is rooted in shared values and identity. As one of English football's most historic clubs, Everton combines a proud heritage with a clear vision for the future. The move to Hill Dickinson Stadium marks the beginning of a new era for the Club, reflecting the long-term ambition and progress that closely aligns with CMC's own evolution as a business.
The partnership will be brought to life through CMC's "For the Passion" platform, celebrating the role that passion, confidence and long-term belief play in helping people build successful futures, whether in football or financial services.
Lord Peter Cruddas, Founder and CEO, CMC Markets, said:
“Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term. Supporters are passionate about their clubs, and at CMC Markets, we are passionate about investing and trading.
“We see that same mindset among many of our clients. They are loyal and strive to achieve success through patience, resilience and confidence.
“Everton is a great club, with a proud history and deep connections to its community.
“We are proud to partner with a club that shares our core values, identity and passion. Wishing Everton every success for the coming seasons.”
Andrew Middleton, President of Business Operations, Everton Football Club, commented:
"We are delighted to welcome CMC Markets as Everton’s Main Partner.
“CMC Markets is a respected, ambitious and forward-thinking global brand that understands the loyalty, identity and passion at the heart of football. We are pleased to be working with a partner that recognises the strength of Everton’s international reach and the opportunity to connect with Evertonians as the Club continues exciting new chapters at Hill Dickinson Stadium and Goodison Park.
“This is an important agreement for the Club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.
“We are also excited by the opportunities this creates to deliver engaging activations and experiences for Evertonians across matchdays, digital platforms and supporter-facing moments.
“We look forward to working closely with CMC Markets over the coming seasons and bringing the partnership to life in a way that reflects the ambition and identity of both organisations.”
SPORTFIVE acted as CMC Markets' strategic advisor and brokered the partnership agreement.
Further details on the partnership, including the unveiling of Everton’s new kits ahead of the 2026/27 season, will be announced in due course.
For further information, please contact:
Jeevan Randhawa, Corporate Communications: j.randhawa@cmcmarkets.com