The world of competitive, multiplayer video gaming has seen a colossal rise in popularity since its origins of amateur organised gaming. Esports recognition began in Asia, with South Korea already licensing professional gamers since 2000. In the 2010s, esports became an extremely important sector of the video gaming industry. Online streaming platforms played a central role in the rise of esports and by the late 2010s, millions of people from all around the world were watching esports competitions.
As its popularity and viewership greatly increases, many companies are still seeking opportunities within esports. The National Basketball Association (NBA) has collaborated with video game holding company Take-Two Interactive Software and created the first esports league to be managed by a professional sports league, while Major League Soccer (MLS) followed suit in 2018 by joining forces with EA Sports and establishing eMLS.