CMC Markets’ launches ‘Moments Move Markets’ TV campaign

CMC Markets has identified some of the most important global events that have moved financial markets since the company’s inception in 1989.

• CMC Markets has launched a TV advertising campaign looking back at some of the world’s most significant social and economic events of the past 30 years.

• The ‘Moments Move Markets’ campaign acknowledges the company’s heritage with the film starting the year the company was founded in 1989.

• Some of the most significant moments used in the advert include the fall of the Berlin Wall, the 2008 global financial crisis, and the Brexit referendum.

CMC Markets has identified some of the most important global events that have moved financial markets since the company’s inception in 1989. Major shifts in markets rarely occur as random, isolated swings, but are instead influenced by a host of geopolitical and economic events around the world. Through this campaign, CMC Markets recognises the impact that macro global events, both positive and negative, have had on the financial markets.

For instance, in the wake of the 2008 global financial crisis, the FTSE 100 suffered a 500 points drop, as the UK equity benchmark plunged nearly 10% during a four-day slide. More recently, the pound dropped to levels not seen since 1985, while the FTSE 100 fell by more than 8% when ‘Leave’ won the Brexit referendum. As unexpected, seismic events unfold, significant market shifts take place.