Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money

76% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

FREE EBOOK

How to Day Trade Stocks & Indices

  • Place your first trade
  • Identify 9 chart patterns
  • Pro strategies step-by-step

You'll also receive our newsletter and other Opto emails in accordance with our privacy policy. This form is protected by reCaptcha

  • Updates

Starbucks Shares Slip As Same-Store Sales Are Hit Hard

Starbucks (NASDAQ: SBUX) stock slipped when the market opened yesterday morning after the coffeehouse reported sales that were below analyst expectations. The coffee chain company explained during the report that the pandemic is continuing to hurt its business. 

This article was originally published on MyWallSt — Investing Is for Everyone. We Show You How to Succeed.

 

Starbucks earnings report

Shareholders were feeling optimistic before the call as the company’s previous earnings beat expectations and the stock has witnessed a recent rally, jumping more than 20% since the start of November. However, the situation remains that the virus is still a present threat to people’s health and for businesses as vaccine administrations have only just begun. 

The company recorded adjusted earnings per share (EPS) of $0.61 on revenue of $6.75 billion, down 5% year-over-year (YoY). Wall Street expected an EPS of $0.55 on revenue of $6.91 billion. 

The beverage provider really missed when it came to global same-store sales, which were down 5% for Q4 2020. This drop was fueled by a 19% reduction in transaction volume, even though average order totals managed to rise 17% in the same period. Sales in stores in the U.S. were hit the hardest, with a 6% decline in comparable sales, while international sales were 3% lower. Starbucks margins also declined, impacted by lower demand from consumers and higher wage costs due to the pandemic. 

Starbucks stated that for the upcoming quarter, it expects an EPS of between $0.45 and $0.50 — which is below the $0.59 analysts were predicting. 

 

Impact of COVID-19 on Starbucks

The recent health emergency has had a devastating impact on the coffee giant as lockdown restrictions resulted in many of its 33,000 cafes, which are dotted around the world, being restricted or forced to close. Away-from-home coffee has not been popular as consumers were instructed to only leave the house for necessary purposes, meaning luxuries like expensive coffee were one of the first commodities to see their sales fall.  

On a positive note, Starbucks shares have recovered from their March 2020 lows. The stock has jumped almost 17% in the last three months over the prospect of a reopened economy spurred by vaccine rollouts. A focal point for the quarter included a 15% YoY increase in active loyalty card ‘Starbucks Rewards’ holders to 21.8 million people. Furthermore, 278 new store openings resulted in 4% unit growth and mobile orders were up 17% from pre-pandemic times. 

Starbucks CEO Kevin Johnson stated on the call that the Washington-based company had a “very strong” holiday season. Gift card sales exceeded projections and Johnson called the Irish Cream Cold Brew the “new holiday favorite.” 

 

Recovery in China 

The biggest lift from the earnings report came when Starbucks reported that same-store sales in China rose 5%. The country is the company’s second-largest market and this increase represented the first positive since the outbreak of coronavirus. Next quarter, same-store sales are expected to double in China.  

Starbucks’ earnings report was a stark reminder for Wall Street that even the largest multinational restaurant chains are still struggling with the effects of the pandemic. In Starbucks’ case, U.S. sales have been hit very hard and the earnings call is yet another indication of how China seems to be the only economy in the world right now reporting growth.

 

MyWallSt makes it easy for you to pick winning stocks. Start your free trial with us today— it's the best investment you'll ever make.

 

Disclaimer Past performance is not a reliable indicator of future results.

CMC Markets is an execution-only service provider. The material (whether or not it states any opinions) is for general information purposes only, and does not take into account your personal circumstances or objectives. Nothing in this material is (or should be considered to be) financial, investment or other advice on which reliance should be placed. No opinion given in the material constitutes a recommendation by CMC Markets or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person.

The material has not been prepared in accordance with legal requirements designed to promote the independence of investment research. Although we are not specifically prevented from dealing before providing this material, we do not seek to take advantage of the material prior to its dissemination.

CMC Markets does not endorse or offer opinion on the trading strategies used by the author. Their trading strategies do not guarantee any return and CMC Markets shall not be held responsible for any loss that you may incur, either directly or indirectly, arising from any investment based on any information contained herein.

*Tax treatment depends on individual circumstances and can change or may differ in a jurisdiction other than the UK.

Continue reading for FREE

  • Includes free newsletter updates, unsubscribe anytime. Privacy policy

Free ebook

Tricks of the trade: 7 interviews with the world’s top traders

Get it now

Related articles