Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 79% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money

79% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

FREE EBOOK

How to Day Trade Stocks & Indices

  • Place your first trade
  • Identify 9 chart patterns
  • Pro strategies step-by-step

You'll also receive our newsletter and other Opto emails in accordance with our privacy policy. This form is protected by reCaptcha

Updates

Has Emmys success revived Netflix’s share price?

After the glitz and glamour of the Emmy Awards, Netflix’s [NFLX] share price has been a shining star among investors.

Before the television awards ceremony took place on 21 September, Netflix’s share price had been caught up in the broad tech sell-off – the stock had hit a high of $556.55 on 1 September, before falling 15.5% to $469.96 on 18 September.

Netflix’s share price gained 3.7% on the day of the ceremony, and had been on an more-or-less uninterrupted climbing streak since — it dropped 4.2% on 23 September — rising 8.2% to 1 October, after closing at $527.51.

The following day, however, Netflix’s share price suffered a hit, dropping 4.6% to close at $503.06 on 2 October.

Netflix’s share price gain of 54.5% over the last three quarters has drastically outperformed the S&P 500 (4.1%) and Nasdaq (24.5%).

 

 

 

Netflix’s share price also outperformed the US entertainment industry’s return of 43% in the past year, according to data by Simply Wall Street, rising 93.4% in the same period.

While all major streaming platforms have seen spikes in viewership since the coronavirus pandemic enforced global lockdowns, the outsized gains in Netflix’s share price makes it a standout stock among its peers.

 

Netflix’s Emmy success  

At this year’s Emmy Awards, Netflix had the most nominations of any streaming or broadcast service — a record 160, up from 118 in 2019, according to Seeking Alpha.

The uptick in nominations showed Netflix holding an unprecedented level of dominance at the awards, which has been commanded by major broadcast networks in the past.

However, Netflix only won two awards during the main Emmys broadcast, Vanity Fair reported.

Its focus on developing content with broad appeal is something that Reed Hastings, co-CEO of the company, wants to continue.

“The danger is someday Netflix becomes like the opera — a sort of super-high-end niche thing,” Hastings told the publication when asked about intruding competition.

“The danger is someday Netflix becomes like the opera — a sort of super-high-end niche thing” - Reed Hastings, co-CEO of Netflix

 

His understanding of the business benefits that winning awards brings is pegged on the idea that it helps to “win deals that we couldn’t have otherwise won”, according to the Financial Times.

At present, blockbuster content is precisely what Netflix lacks. While the company opened the door for streamers, it still hasn’t claimed a big win in the same league as Amazon’s [AMZN]The Marvelous Mrs. Maisel, or The Handmaid’s Tale, produced by video-on-demand service Hulu — which is majority-owned by Disney [DIS].

 

Streaming’s continued growth

The pandemic has catapulted demand for streaming services. In the first quarter, Netflix saw a massive jump in global paid subscribers to 15.77 million. However, as lockdown orders eased, that growth stuttered.

15.77million

Netflix's Q2 global paid subscribers

  

By the second quarter, the company was experiencing a slowdown in global paying subscribers. However, this was not as bad as expected, and Netflix still reported global paid net subscriber additions of 10.09 million against analyst expectations of 8.26 million according to FactSet data as reported by CNBC

The slowdown could be tied to the growing number of competing streaming platforms, and Netflix also flagged video-sharing platform TikTok among its rivals. “Instead of worrying about all these competitors, we continue to stick to our strategy of trying to improve our service and content every quarter faster than our peers,” the company said.

“Instead of worrying about all these competitors, we continue to stick to our strategy of trying to improve our service and content every quarter faster than our peers” - statement by Netflix

 

Despite an increasingly crowded market, Netflix’s share price gains show its strategy is clearly working. It was the most-watched streaming platform in the second quarter in the US, research by Nielsen shows, followed by YouTube [GOOGL], Hulu, Amazon and Disney.

The market dominance gives Netflix’s share price a good case for continued growth, but some analysts worry that a saturated market would crimp revenues.

As of the start of October, Netflix’s share price was rated a Hold by a consensus of 43 analysts on MarketBeat, with an average 12-month price target of $495.28 — a 1.5% downside on 2 October’s close.   

Disclaimer Past performance is not a reliable indicator of future results.

CMC Markets is an execution-only service provider. The material (whether or not it states any opinions) is for general information purposes only, and does not take into account your personal circumstances or objectives. Nothing in this material is (or should be considered to be) financial, investment or other advice on which reliance should be placed. No opinion given in the material constitutes a recommendation by CMC Markets or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person.

The material has not been prepared in accordance with legal requirements designed to promote the independence of investment research. Although we are not specifically prevented from dealing before providing this material, we do not seek to take advantage of the material prior to its dissemination.

CMC Markets does not endorse or offer opinion on the trading strategies used by the author. Their trading strategies do not guarantee any return and CMC Markets shall not be held responsible for any loss that you may incur, either directly or indirectly, arising from any investment based on any information contained herein.

*Tax treatment depends on individual circumstances and can change or may differ in a jurisdiction other than the UK.

Continue reading for FREE

Join the 40,000+ subscribers getting market-moving news every week.

Written by

Free ebook

Tricks of the trade: 7 interviews with the world’s top traders

Get it now

Related articles