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Apple launch gets a mixed reaction

CMC Markets

As investors absorb the launch of a new Apple MacBook, a cheaper Apple TV and the new Apple Watch, it appears that markets liked the idea of the new slimmer MacBook but seemed somewhat underwhelmed by the Apple Watch, as the share price slid back lower after moving initially higher, on the MacBook news. While the presentation was slick and smooth and the watch was undoubtedly impressive, it still feels very niche. The fact that you also need an iPhone for it to work is a negative, particularly with a starting price point of $349, and with 18 hours of battery life its yet another device that needs charging regularly. Apple Watch fans will point to the new health apps that are likely to be made available as a result of this launch, but a lot of these apps are already available on the iPhone as well, and while Apple aficionados will probably lap up the new Watch, a lot more people are likely to be more difficult to please. Furthermore the idea of a watch reminding me to get up and walk around doesn't really appeal that much either, even though as I write this I could probably do with going for a walk around. Don't get me wrong, like a lot of people I'm a big Apple fan, but I already have a wrist watch, as well as a Blackberry, and an iPad, all of which I use every day, and the last thing I need is an extra device that runs out of charge at an inopportune moment. In short, Apple has a lot of convincing to do to get this fan on board with the idea of a watch and an iPhone. If, on the other hand Apple were to combine the two into one device that might well be a game changer, but for now that seems some way off. CMC Markets is an execution only service provider. The material (whether or not it states any opinions) is for general information purposes only, and does not take into account your personal circumstances or objectives. Nothing in this material is (or should be considered to be) financial, investment or other advice on which reliance should be placed. No opinion given in the material constitutes a recommendation by CMC Markets or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person.