Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 79% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money

79% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

FREE EBOOK

How to Day Trade Stocks & Indices

  • Place your first trade
  • Identify 9 chart patterns
  • Pro strategies step-by-step

You'll also receive our newsletter and other Opto emails in accordance with our privacy policy.

Updates

Apple share price hit by escalating US-China trade tensions

It’s been a mixed bag for Apple's [AAPL] share price, recently. Despite a Q2 earnings update on 30 April that reported a 17% year-on-year dip in sales of its flagship product, the iPhone, and a dip in profit of 13%, Apple’s share price remained stable, even climbing to a year-to-date high of $211 per share on 3 May. 

Revenue for the quarter was $58bn, beating analysts’ forecasts of $57.5 billion, and earnings stood at $2.46 per share, $0.09 on from consensus forecasts. 

However, increasing trade hostilities between the US and China since the beginning of last week have not been kind to Apple, sending its share price tumbling 12% by the end of trading on Monday 13.Apple 1-year share price performance, CMC Markets, 15 May 2019

 

China is an on-going source of concern for the tech company. It’s both a significant customer and a major manufacturer of Apple’s products, leaving the firm sensitive to trade disputes. Meanwhile, demand among Chinese consumers is slowing; net sales to Greater China were down 27%, from $13bn to $10.2bn, in the previous quarter. Analysts IDC revealed a 20% fall in iPhone shipments to China in the final calendar quarter of 2018; CEO Tim Cook responded to the findings by dropping its retail price to boost demand. 

Global shipments of the device between 1 January and 31 March 2019 sunk 30%, according to IDC’s data, to 36.4 million units from 52.2 million in 2018, leaving Apple with an 11.7% share of the smartphone market. Market leader Samsung also saw a decline in shipments, but only by 8%. 

In a note to clients last week, Morgan Stanley analyst Katy Huberty estimated the Chinese’s 25% tariff on US imports could lead to a price increase of $160 on the iPhone XS, or a 23% drop in earnings per share in 2020 if Apple were to absorb the tax. 

 

Services steam ahead 

Despite the iPhone disappointment, the immediate market reaction to Apple’s earnings update suggests investors saw enough in the company’s other divisions to keep them satisfied. Its Wearables, Home and Accessories division, which includes the Apple Watch, saw strong growth, up 30% to $5.1bn. Although unit figures have not been released, research firm Counterpoint Research said shipments of the Apple Watch in the first three months of 2019 had grown 49% year-on-year, and that it holds a 35.8% share of the global smartwatch market. 

Likewise, the Services segment, which includes the App Store and Apple Music, posted $11.5bn in Q2 revenue, up 17% from the $9.9bn in sales YoY.

 

Market cap$868.04bn
PE ratio (TTM)15.87
EPS (TTM)11.89
Return on Equity (TTM)49.13%

Apple share price vitals, Yahoo finance, 15 May 2019

 

Apple has been working with German business software maker SAP to help clients develop their own business applications using Apple’s machine-learning technology. The technology, available on iPhone and iPad, will utilise augmented reality to help users execute business-related tasks, such as stocking store shelves. 

The App Store drove $46.6bn in 2018, almost double the amount Google made via its Android equivalent, and Cook will be hoping to improve on that this year to meet the $50bn services revenue target he laid out in 2017. 

$46.6bn

App store revenue in 2018

Some of the more noteworthy developments revealed to be coming with iOS 13, codenamed Yukon, includes a new Dark Mode for night-time usage, a new keyboard function that allows users to swipe across letters in one motion to type words and a revamped health app that tracks ‘hearing health’, which takes into account the loudness of the surrounding environment. 

Meanwhile, iOS 14 is already being worked on and will support 5G and AR functionality when it’s released in 2020.

 

The share price

The company also announced a $75bn buyback in its most recent results, as well as a 5% increase in dividend payments. The buyback means that EPS increased slightly on those shares still in circulation, while also making increases to future investor payouts more sustainable. 

$75bn

Value of Apple's targeted shares buyback

Writing in Seeking Alpha, Apple-shareholding analyst Nicholas Ward said of the buyback: “That $75b is a tremendous amount of cash being returned to shareholders and while I know that many income-oriented investors will complain that this cash should have been dedicated to the dividend instead, if you’re from the Warren Buffett School of Buybacks, you understand that this is the most tax-efficient way to return cash to shareholders.”

The next quarterly release is on 23 July.

Disclaimer Past performance is not a reliable indicator of future results.

CMC Markets is an execution-only service provider. The material (whether or not it states any opinions) is for general information purposes only, and does not take into account your personal circumstances or objectives. Nothing in this material is (or should be considered to be) financial, investment or other advice on which reliance should be placed. No opinion given in the material constitutes a recommendation by CMC Markets or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person.

The material has not been prepared in accordance with legal requirements designed to promote the independence of investment research. Although we are not specifically prevented from dealing before providing this material, we do not seek to take advantage of the material prior to its dissemination.

CMC Markets does not endorse or offer opinion on the trading strategies used by the author. Their trading strategies do not guarantee any return and CMC Markets shall not be held responsible for any loss that you may incur, either directly or indirectly, arising from any investment based on any information contained herein.

*Tax treatment depends on individual circumstances and can change or may differ in a jurisdiction other than the UK.

Continue reading for FREE

Join the 40,000+ subscribers getting market-moving news every week.

Written by

Free ebook

Tricks of the trade: 7 interviews with the world’s top traders

Get it now

Related articles

7 Interviews with the world's best traders

Learn about the techniques and strategies used by expert traders

Get it now